I remember recently seeing something like this on twitter, ‘When I don’t tweet I don’t get any work. When I do tweet I don’t get any work done’
Blogging is a bit like that and I have woefully disregarded our blog for more than a few weeks now. My head has been well and truly in the “do”. Do as in “doing”, not do as in “do do”. Sound familiar? Well here are some thoughts on how to keep ahead of the always on and everyone is a publisher game … or maybe just cope when you are not.
Prior planning and preparation prevents piss poor performance. Do they actually say that in the British Army? I imagine they probably do and, guess what, they are right. There is a lot of truth in the post Seven reasons why your blog sucks and what to do about it. Have you got a plan?
Of course that is a bit like your Mum asking you where you saw it last when you have lost something. A bit annoying. The other thing you can do is give yourself a helping hand and become better at curating content. For starters try the three things mentioned in the post How to use content curation to add value to your own website.
So, what about when you are really struggling? Well hopefully you’ll stumble across something that really resonates with you and some of the things you are working on. Close to the bottom of the list maybe but there’s even value in recycling good content across your own network.
Here’s a good example. We are talking to a bunch of people around paid search and how we might use the channel differently. Less as a direct channel and more of a brand channel. The video describes it better, ‘A Peer branding campaign. A media buy that is not a media buy. A way of tying Converse directly to consumer interest’. When God made Americans he must have had videos and presentations like this in mind. Neat!