Digital Consultancy
Be it finding new customers or creating more valuable relationships with your existing customers we have specialist skills and experience across the full range of digital channels and disciplines;
- Display, advertising and content partnerships
- Search engine optimisation (SEO) and paid search (PPC)
- Social media and online PR
- Email marketing
- Evaluation and measurement
Integration is really important. Ensuring that channels complement each other, there is consistency of message across them and each channel makes an appropriate contribution to your campaign objectives is what underpins our approach to digital marketing. What’s more we have a wealth of experience across offline channels too - including TV, radio, press advertising, press inserts, direct mail, promotions and PR. Delivering integrated marketing campaigns across online and offline channels is what we have been doing for years.
We don’t build websites but we can do almost everything else. Working with specialist partners, your internal web development function or your own web development partner to undertake design and build we make sure your web presence is aligned with your strategy, works for the business and most importantly works for your users;
User experience and information architecture – based on search insights and an understanding of your customers and what they need this provides the foundations of successful web design.
Executing the brand online – the way you behave online defines what your customers think and say about you. What your customers think and say about you defines your brand online.
Content Strategy and Development – we live in a content economy – how you engage with it, both on your own website and beyond is fundamental to your success in digital marketing.
Socialisation – developing the right strategy and making the social web work for you – connecting, listening, understanding, engaging and measurement being all important.
Supporting Search – making sure that the site you develop or the site that you have effectively supports your search engine marketing aspirations.
Conversion and optimisation – identifying what works, what doesn’t and improving site conversion based on key performance indicators.
Measurement and analytics – completing the circle. Measuring the right things, using the right metrics and ensuring that this information drives improvements to future activity.
We often provide a specification for web development as part of the strategy and planning work we get involved in – that might be development of the existing site, an entirely new site or one that rehearses both options. That can provide the starting point for sourcing proposals from appropriate partners and placing the right suppliers to undertake design and build.
