Posts by Beth

We're developing the web strategy for a new DMO (Destination Marketing Organisation) website. We're currently looking at segmentation - building out our current approach to segmentation so we have something more granular that supports the development of specific customer personas. Once we've defined these groups...

17 April, 2011 /

As a follow up to Jon's post 'Content is King. More than ever' I thought I'd outline the foundations that underpin a content strategy. A content audit Start by formulating some real clarity around existing content within the organisation. There's no escaping it, an audit on some...

04 March, 2011 /

We’re going to be working on some pretty hefty web redevelopment projects over the next six months so I thought I’d swot up on current thinking and future gazing on where the web is going next in terms of design and usability.   Here are some...

05 November, 2010 /

Our Managing Director Jon recently celebrated a big birthday. One with a zero involved, that’s all I’m saying. His birthday present to himself was a ‘top of the range’ road bike.  He sure does love that bike. I’ll ask him to post his thoughts on...

19 September, 2010 /

On some level, when a company offers me a form or an e-mail address as a way to get in touch, I feel slightly snubbed. Why so bloody aloof? Why keep me at arm's length? I’m an alright person. My needs are not wholly unreasonable....

06 August, 2010 /

Now more than ever before, in our new world of conversation culture, brands must have a distinct tone of voice to help project a unique point of view. So when it comes to freelance copywriting where do the poor blighters start? Robert Hoberry author of the...

09 July, 2010 /

‘Brilliant Copywriting’ is one of the books I am dipping into at the moment. It’s split neatly into three parts; Background, Method and Interviews with professional copywriters. It’s written by a copywriter and as you’d expect it's structured and written well...

22 June, 2010 /

Digital projects, be it building a website from scratch or sending an e-mail can crudely be divided into three production phases, and as a rule of thumb we work in thirds.  A third specification, a third build and a third testing.  Mentally, for web developers and...

05 April, 2010 /
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