Last week was Digital Cream 2014, a roundtable event run by Econsultancy. Over 200 client side marketers in one room for the day and an opportunity to do exactly what you often struggle to do at more traditional conference style events. Talk. Exceptionally valuable! This...
Digital Cream is a roundtable event organised by Econsultancy where over 200 senior client-side marketers have the opportunity to share best practice and discuss what is and isn’t working for them. I describe it as an opportunity to do exactly what you would rather be...
Earlier this year I sat on an expert panel looking at travel brands and how they can maintain their brand values in a marketplace where consumers are increasingly swayed by price. You can read the full write up in Travolution Magazine. Expert is a dangerous word,...
I've just pinned this to the wall in our office. It pretty well describes my view of things at the moment. Whilst I agree with chasing the small ideas the big ones are important too. Where making it up as we go along is concerned I...
Sometimes I feel I’m on a personal quest to make the complex simple. I hate dealing with the over complicated and I absolutely believe that complex problems can only really be solved if you can break them down into their component parts. To that end...
Heading back to work after the holidays I wondered how many posts I would be reading around digital trends and what 2012 was going to bring. It would appear the answer was ‘less than I expected’. Maybe that in itself is a sign that our...
Have you heard of the Do Lectures? It’s all based on the idea that ‘people who go and do things can inspire the rest of us to go do things’… and it came from a small but clever country called Wales. Each year they invite...
I mailed Google last week. A technical question about geo-targeting in AdWords. They mailed back. No complacency. No avoiding the question. No generic waffle. Sure they are a sales orientated organisation but you feel like they are listening and they care about what you are...
Unfortunately I missed two conferences last week that I would really have liked to have gone to. Eye for Travel’s Online Marketing and Social Media Europe 2011 in Amsterdam and the econsultancy JUMP 2011 event in London – an annual event that focuses on the...
I’ve been on holidays. A three-week holiday in fact. For the most part I didn’t try and check in with the office, keep tabs on email or maintain a blog. Because what I really needed above all else was a proper break. Sure I spent...