Digital Strategy

I have been talking a lot recently about the value of taking a content led approach and the role that plays in delivering successful digital marketing programmes. Not exclusively but especially around destination marketing and putting content at the center of what you do. Those of...

Earlier this year I sat on an expert panel looking at travel brands and how they can maintain their brand values in a marketplace where consumers are increasingly swayed by price. You can read the full write up in Travolution Magazine. Expert is a dangerous word,...

The last couple of months have been both busy and insightful. Two of the projects I have been working on sit firmly in the evaluation and measurement space. One around developing a measurement framework to support digital marketing and one around a series of workshops focusing...

Sometimes I feel I’m on a personal quest to make the complex simple. I hate dealing with the over complicated and I absolutely believe that complex problems can only really be solved if you can break them down into their component parts. To that end...

Well over a year ago I was looking at digital trends and it struck me how many of the very same trends I had been musing about the year previously still applied one year later. Whilst fundamental and revolutionary change kept cropping up in our...

I am going to risk over simplifying things. It’s the antidote to over complicating things and, lets admit it, sometimes digital marketing types have a habit of doing that. Digital marketing is really only about two things. Content and distribution. That’s it. We are all in...

I’m not a fan of sweet fizzy drinks but if you have not seen this and you are even slightly interested in the evolving and critical role that content plays in digital marketing you should take a look at these two videos from Coca Cola. The...

Unfortunately I missed two conferences last week that I would really have liked to have gone to.  Eye for Travel’s Online Marketing and Social Media Europe 2011 in Amsterdam and the econsultancy JUMP 2011 event in London – an annual event that focuses on the...

Strategy and planning is our core business. We work with a diverse range of clients from travel through online retail to charity to undertake this type of work. We’ve been doing this for some time now and without trying to blow our own trumpet too...

Once upon a time I used to sit next to and work with a bunch of ‘proper’ software developers. I was aware of the waterfall method as applied to software development.  A sequential process and one characterised by a fixed specification and longer development cycles....