Hello. This is my first blog post for almost 5 years. Wow. But why? Well, we’ve been busy. Really busy. Of course that means we’ve done loads and learnt loads. Including and in no particular order: Organising global conferences, providing the keynote and hosting for Marketing...
I really like the week between Christmas and New Year. It offers time to catch up and look to the year ahead. Time to be indulgent and spend some time reading around things. I have also been a long time fan of Gerd Leonhard, a futurist...
Let’s be honest. The point at which you start managing others and not just looking after your own workload is a pretty big change. Maybe not quite what having kids is like but actually similar in some respects. More to think about. More sleepless nights....
I sometimes flippantly say I am looking for a job in digital with absolutely nothing to do with websites. Why? Because they are hard work! No new website get’s born into this world without a certain amount of blood, sweat and tears. Once live the...
When I was at school my careers teacher made me complete a very long questionnaire and fed into a very large computer. Sometime later (probably about a week later) the dot matrix printer churned out my ideal job profile. That must have been something like...
If you haven't seen this you should take five minutes to watch it. I have for a long time been impressed with what these guys are doing. And remember, just because it’s government doesn’t mean it has to be anything less than brilliant. Last week I heard Russell...
Last week was Digital Cream 2014, a roundtable event run by Econsultancy. Over 200 client side marketers in one room for the day and an opportunity to do exactly what you often struggle to do at more traditional conference style events. Talk. Exceptionally valuable! This...
Any report with the words organisation, digital and transformation in the title is bound to get my attention. Being a long time advocate of wider organisational change to better support digital marketing I am endlessly fascinated about how to drive demonstrable change and how organisations...
Run by MarketingWeek, their live peer panel in June looked at digital customer experience management. I was lucky enough to be part of that panel. Joined by fellow digital marketing folk from the likes of Thomas Cook, motoring.co.uk and Zaggora the session provided some interesting...
Strategy and planning is our core business. But it is rarely an easy ride. Something I have pondered about in the past is Why is developing digital strategy is so damn difficult? Having just finished a significant piece of strategy development work I thought it...