Implementing Digital

Digital Cream is a roundtable event organised by Econsultancy where over 200 senior client-side marketers have the opportunity to share best practice and discuss what is and isn’t working for them. I describe it as an opportunity to do exactly what you would rather be...

I was enthused to read the post Why focussing your content strategy is critical for your success by Troy Thompson. Why? Because it eludes to what I see  as one of the biggest opportunities in destination and place marketing. Developing a destination content strategy that supports...

My god, time flies doesn't it! Once again it’s that time when we do some chin scratching about what has gone before and take a look at the year ahead. I like this time of year. The days are getting longer. Spring is not too...

I have been talking a lot recently about the value of taking a content led approach and the role that plays in delivering successful digital marketing programmes. Not exclusively but especially around destination marketing and putting content at the center of what you do. Those of...

Last week I managed to find the time to attend Cool Content in Brighton, part of the impressive Brighton Digital Festival. And I’m glad I did. Focused on looking to the future it’s a half-day event for people who work with digital content and want to share ideas...

The last couple of months have been both busy and insightful. Two of the projects I have been working on sit firmly in the evaluation and measurement space. One around developing a measurement framework to support digital marketing and one around a series of workshops focusing...

Well over a year ago I was looking at digital trends and it struck me how many of the very same trends I had been musing about the year previously still applied one year later. Whilst fundamental and revolutionary change kept cropping up in our...

Unfortunately I missed two conferences last week that I would really have liked to have gone to.  Eye for Travel’s Online Marketing and Social Media Europe 2011 in Amsterdam and the econsultancy JUMP 2011 event in London – an annual event that focuses on the...

Once upon a time I used to sit next to and work with a bunch of ‘proper’ software developers. I was aware of the waterfall method as applied to software development.  A sequential process and one characterised by a fixed specification and longer development cycles....

I remember recently seeing something like this on twitter, 'When I don’t tweet I don’t get any work. When I do tweet I don’t get any work done' Blogging is a bit like that and I have woefully disregarded our blog for more than a few...