Posts by Jon

Strategy and planning is our core business. But it is rarely an easy ride. Something I have pondered about in the past is Why is developing digital strategy is so damn difficult? Having just finished a significant piece of strategy development work I thought it...

Digital Cream is a roundtable event organised by Econsultancy where over 200 senior client-side marketers have the opportunity to share best practice and discuss what is and isn’t working for them. I describe it as an opportunity to do exactly what you would rather be...

I delivered a keynote at a conference just before Christmas. The conference was all about destination branding and marketing. Tom Buncle presented before me and discussed the case of Colombia. So, what comes to mind when you think about Colombia? Interestingly, in recent times, they...

I have been talking a lot recently about the value of taking a content led approach and the role that plays in delivering successful digital marketing programmes. Not exclusively but especially around destination marketing and putting content at the center of what you do. Those of...

Earlier this year I sat on an expert panel looking at travel brands and how they can maintain their brand values in a marketplace where consumers are increasingly swayed by price. You can read the full write up in Travolution Magazine. Expert is a dangerous word,...

Last week I managed to find the time to attend Cool Content in Brighton, part of the impressive Brighton Digital Festival. And I’m glad I did. Focused on looking to the future it’s a half-day event for people who work with digital content and want to share ideas...

I've just pinned this to the wall in our office. It pretty well describes my view of things at the moment. Whilst I agree with chasing the small ideas the big ones are important too. Where making it up as we go along is concerned I...

The last couple of months have been both busy and insightful. Two of the projects I have been working on sit firmly in the evaluation and measurement space. One around developing a measurement framework to support digital marketing and one around a series of workshops focusing...

Sometimes I feel I’m on a personal quest to make the complex simple. I hate dealing with the over complicated and I absolutely believe that complex problems can only really be solved if you can break them down into their component parts. To that end...

Well over a year ago I was looking at digital trends and it struck me how many of the very same trends I had been musing about the year previously still applied one year later. Whilst fundamental and revolutionary change kept cropping up in our...