Let’s be honest. The point at which you start managing others and not just looking after your own workload is a pretty big change. Maybe not quite what having kids is like but actually similar in some respects. More to think about. More sleepless nights....
I sometimes flippantly say I am looking for a job in digital with absolutely nothing to do with websites. Why? Because they are hard work! No new website get’s born into this world without a certain amount of blood, sweat and tears. Once live the...
I've just pinned this to the wall in our office. It pretty well describes my view of things at the moment. Whilst I agree with chasing the small ideas the big ones are important too. Where making it up as we go along is concerned I...
Strategy and planning is our core business. We work with a diverse range of clients from travel through online retail to charity to undertake this type of work. We’ve been doing this for some time now and without trying to blow our own trumpet too...
Once upon a time I used to sit next to and work with a bunch of ‘proper’ software developers. I was aware of the waterfall method as applied to software development. A sequential process and one characterised by a fixed specification and longer development cycles....
When kicking off new client projects we often get involved to a greater or lesser extent in some kind of site audit. It’s an important part of getting to grips with where the client is in terms of online business and digital marketing. Inevitably visibility...
Last week was Social Media Week. Running in cities across the world from New York to Istanbul to Hong Kong. I attended one of the events in London hosted by iCrossing and sat on the panel discussing What next for Content?. When I walk away...
We’ve compared the waterfall marketer and agile marketer in previous posts – specifically Agile marketing and ‘give it a go and see what happens’. We’ve been talking here about how that relates to the agency world and it came up in a conversation I had...
If this is shameless self promotion please forgive me. We have been two plus a tight network of partners since we started this adventure back in 2004. Since that time it has served our clients and us well. But in the near future we are...
On some level, when a company offers me a form or an e-mail address as a way to get in touch, I feel slightly snubbed. Why so bloody aloof? Why keep me at arm's length? I’m an alright person. My needs are not wholly unreasonable....