Our Way

Following my recent  blog posts about stuff like Agile marketing and ‘give it a go and see what happens’ and Developing a digital marketing strategy in the real world here’s something a bit more random and based on the stuff which rattles around in your...

Not sure why but I have for a long time talked about things in threes. Three most important things.  Three things we need to do this week.  Three reasons why.   Yes, the things we work on can get complicated - but only if you let...

Over Christmas, during a 24 hour pyjamathon, I flicked back through some old issues of Wired Magazine.  An article by Kevin Kelly in the June 09 issue jumped out at me.  I must have missed it the first time; the title of the article was...

Bear with me - this one is a bit random! Just finished reading Malcolm Gladwell’s Outliers. Brilliant. In my opinion Gladwell is to this type of book what Joe Simpson is to climbing and mountaineering books - you have probably heard of or read Touching...

We realised some time ago that trying to keep up with the skill set required to roll out everything digital marketing has to offer was exhausting and nigh on impossible. Digital is multi-disciplinary and cross-disciplinary and so collaboration is essential. The magic happens when lots...

Although not a natural ‘joiner inner’ I’ve long since loved working on projects as part of a team - preferably a small one. Something between 3 -7 is my optimum or comfort zone. I’d never stopped to think about this. All I knew is that...

You know what it's like.  You go to a conference and you return to work upbeat and enthused about what is possible, all the really interesting things you’ve been talking about and how this is going to make a real difference in your organisation.  There...