26 Feb A content marketing story
I was enthused to read the post Why focussing your content strategy is critical for your success by Troy Thompson. Why? Because it eludes to what I see as one of the biggest opportunities in destination and place marketing. Developing a destination content strategy that supports the creation and curation of high value, relevant and ultimately useful content.
And it feels like the message is starting to get through.
During the last year I’ve spent quite a bit of time banging the same drum. Here is the keynote I gave at the conference Destination Branding and Marketing IV just before Christmas.
This is of course ‘a work in progress’ so do let me know what you think. I am convinced that, between us, we can drive real and valuable change in the organisations we work in and work for.
Here are the slides, which you can also download from SlideShare