Better Rentals – we helped increase sales 290%.
Better Rentals, an equipment hire business in Australia had underutilised capacity.
They were receiving “enough” visits to their website via both organic and a small expenditure on google PPC but approached us to see if we could help them “get more hires”.
Their sales were “fine”. We found them lots more.
What we did…
More visitors.
By an analysis of the search terms people were actually searching rather than what they thought people were searching we removed the guesswork and helped improve their keyword targeting.
SEO – We aligned all the little things that add up to a big difference in search results with the targeted search terms.
All of those things no one thinks are important – Page load speed, Meta Descriptions, image file names and optimised for quick loading – were improved to give a consistent search result of 1-2 for local searches.
Maximum Results from Minimum Effort – We helped them identify the product group with the highest potential to improve profit. Maximum results from minimum effort we say. Spend your time and energy on the product or area with the greatest potential.
Conversion Rate Optimisation – Then we helped improve how many site visitors were converted into customers.
After identifying their product group with the highest potential for improving profit we worked on increasing their free google clicks (the best kind) and improving the % they turned into customers.
We then helped them with their google pay per click program to get more visitors – who were then converted into customers.
Of course free clicks are the best – but when you have a site that converts, you can afford to “buy” more visitors through Google pay per click and facebook advertising.
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