Screw perfection.
We helped Better Rentals increase sales by 290%
I just want it to work!
One of our clients in Australia decided it was time to update his website.
The old website wasn’t working for him and a new, modern site was in order.
His brief to us: “I just want it to work”.
He had a business to run and didn’t even really know what this meant.
We worked closely with his site developer – who was developing a great looking “modern” site – identifying all the little things that by themselves don’t seem to be important.
All the little things when ignored add up to a website that google has trouble finding – and even the developer’s mother wouldn’t persist in trying to use.
Search Engine Optimisation: Free clicks are the best kind.
- Page load times – slow load times frustrate visitors and the pages rank lower.
- Image optimisation – not only file names, alt tags and descriptions but also image sizes and file types.
- Links – redirect old broken links from external sites and update any broken internal links.
- Site structure – ensure bread crumbs are enabled to help the most important page for a search term to rank; eg the “main” page for a search term that shows all the big picture information about why you should buy from the site and helps the sale should show rather than one of the related products.
Usability and Conversion: Lots of visitors who leave in frustration is pointless.
The best planning helps move the needle in the right direction – but you have to take an always on approach. So we keep testing, updating and improving.
- Testing – we removed the usability issues that prevented people completing the contact form.
- Updating – This increased the number of call back requests. So we changed the form to nudge those not in his target market elsewhere – and made it obvious completing the form didn’t guarantee a call back.
- Copywriting – With our help he linked the words on the website with the language he used in the “sales call” – which improved the number of new clients and allowed him to increase his prices and profits.
Maximum Results from Minimum Effort: Focus is important.
We helped them identify the product group with the highest potential to improve profit. Maximum results from minimum effort we say. Spend your time and energy on the product or area with the greatest potential.
Finally, we delivered a paid media programme using Google Ads and Facebook to get even more visitors for their most revenue generating products. Of course free clicks are the best – but when you have a site that converts, you can afford to “buy” more visitors and turn them into even more sales.
There are plenty more on the list and we can help you work through these improvements on your own – or we can do them for you.
Either way – you will make more money and get a great return on your investment.