19 May Hey, holiday destination – what’s your point of view?
Visit Wales launched their Proper Holidays campaign this week. In a previous blog post we suggested that it was important that destination brands have a clear point of view online. Wales certainly has a clear point of view about what holidays should and should not be about. Work on your sense of adventure instead of your tan lines.
Check out the two TV ads supporting the campaign and see if you agree.
The story continues online where you can find out more about the Darkes’ family holiday in Wales. It’s worth checking out the Visit Wales blog too. Watch this space – I am sure there is plenty more to come.