In pursuit of content excellence.

In pursuit of content excellence.

I’m not a fan of sweet fizzy drinks but if you have not seen this and you are even slightly interested in the evolving and critical role that content plays in digital marketing you should take a look at these two videos from Coca Cola.

The videos introduce what Coca Cola call the move from ‘creative excellence’ to ‘content excellence’ and describe the role and evolution of different types of storytelling … and the bit on research is also really interesting.

This stuff is applicable to almost any content related challenge.

Whatever the brand. Whatever the industry.

I’d love to see how they drive cultural change across the organisation to support what the videos are saying. I guess that’s one of the reasons they made them!

Despite what you might think of their products this is great stuff.