06 Dec Long live the specialists
We realised some time ago that trying to keep up with the skill set required to roll out everything digital marketing has to offer was exhausting and nigh on impossible. Digital is multi-disciplinary and cross-disciplinary and so collaboration is essential. The magic happens when lots of individuals work together; planners, developers, programmers, copy writers, designers and search engine marketing and social media specialists, to name the ones I know about today. Tomorrow is anyone’s guess. Whilst we can cover a fair amount of the specialist stuff our job at Cinch is often about knowing enough to bring the specialists together and make sure they have what they need to do their jobs. I suppose you could say that in that sense we are specialists at being generalists.
Check out what feedingthepuppy has to say on the subject …
