Copywriting Tag

Now more than ever before, in our new world of conversation culture, brands must have a distinct tone of voice to help project a unique point of view. So when it comes to freelance copywriting where do the poor blighters start? Robert Hoberry author of the...

09 July, 2010 /

‘Brilliant Copywriting’ is one of the books I am dipping into at the moment. It’s split neatly into three parts; Background, Method and Interviews with professional copywriters. It’s written by a copywriter and as you’d expect it's structured and written well...

22 June, 2010 /