Tomorrow I am heading to a place called Pokhara in Nepal - on a paragliding trip. I have for a long time extolled the virtues of taking a break and pursuing your passion. I’m passionate about places. Indeed, much of my work is intrinsically about place and...
I was enthused to read the post Why focussing your content strategy is critical for your success by Troy Thompson. Why? Because it eludes to what I see as one of the biggest opportunities in destination and place marketing. Developing a destination content strategy that supports...
I am going to risk over simplifying things. It’s the antidote to over complicating things and, lets admit it, sometimes digital marketing types have a habit of doing that. Digital marketing is really only about two things. Content and distribution. That’s it. We are all in...
Recently published in it's third edition and available here we wrote the chapter 'The digital challenge'. The book asks whether tourism places get the reputations they deserve and discusses brand concepts, challenges and topical cases. It tackles how place perceptions are formed, how cities, regions...