digital marketing Tag

It’s that time of year when you tend to look forwards. What will the year bring? How will it compare to last year? Is it going to be a good summer? This time last year I wrote about 10 digital marketing trends to watch out...

  I sometimes wonder if we should be spending more time posting the stuff you sometimes see on mainstream digital marketing blogs – things like 39 new social media resources you may have missed or Spreading holiday cheer and regional cuisine through AdWords. I always come...

On some level, when a company offers me a form or an e-mail address as a way to get in touch, I feel slightly snubbed. Why so bloody aloof? Why keep me at arm's length? I’m an alright person. My needs are not wholly unreasonable....

Digital projects, be it building a website from scratch or sending an e-mail can crudely be divided into three production phases, and as a rule of thumb we work in thirds.  A third specification, a third build and a third testing.  Mentally, for web developers and...

Yesterday I attended the Digital Marketing Briefing in London. It’s one of those meet the buyer type events and in my opinion one of the best organised ones. They do a good job at attracting good people and making sure they engage with each other....

Following my previous blog post about ENTER 2010, the International eTourism Conference, here is the presentation we gave in our session - Destination Branding ‘The digital challenge’. Here’s a short summary to accompany the slides. The session focussed specifically on place branding although a lot of...

Not sure why but I have for a long time talked about things in threes. Three most important things.  Three things we need to do this week.  Three reasons why.   Yes, the things we work on can get complicated - but only if you let...

ENTER is the International eTourism Conference, promoted by the International Federation of IT in Travel and Tourism. This year it is being held in Lugano, Switzerland in February with keynote speakers from, amongst others, Google, Expedia and Switzerland Tourism. We have been invited to speak as...