online branding Tag

Visit Wales launched their Proper Holidays campaign this week.  In a previous blog post we suggested that it was important that destination brands have a clear point of view online. Wales certainly has a clear point of view about what holidays should and should not...

19 May, 2010 /

Following my previous blog post about ENTER 2010, the International eTourism Conference, here is the presentation we gave in our session - Destination Branding ‘The digital challenge’. Here’s a short summary to accompany the slides. The session focussed specifically on place branding although a lot of...

28 February, 2010 /