Any report with the words organisation, digital and transformation in the title is bound to get my attention. Being a long time advocate of wider organisational change to better support digital marketing I am endlessly fascinated about how to drive demonstrable change and how organisations...
I mailed Google last week. A technical question about geo-targeting in AdWords. They mailed back. No complacency. No avoiding the question. No generic waffle. Sure they are a sales orientated organisation but you feel like they are listening and they care about what you are...
Following my recent blog posts about stuff like Agile marketing and ‘give it a go and see what happens’ and Developing a digital marketing strategy in the real world here’s something a bit more random and based on the stuff which rattles around in your...