Strategy and planning is our core business. But it is rarely an easy ride. Something I have pondered about in the past is Why is developing digital strategy is so damn difficult? Having just finished a significant piece of strategy development work I thought it...
I’m not a fan of sweet fizzy drinks but if you have not seen this and you are even slightly interested in the evolving and critical role that content plays in digital marketing you should take a look at these two videos from Coca Cola. The...
Strategy and planning is our core business. We work with a diverse range of clients from travel through online retail to charity to undertake this type of work. We’ve been doing this for some time now and without trying to blow our own trumpet too...
Once upon a time I used to sit next to and work with a bunch of ‘proper’ software developers. I was aware of the waterfall method as applied to software development. A sequential process and one characterised by a fixed specification and longer development cycles....
I remember recently seeing something like this on twitter, 'When I don’t tweet I don’t get any work. When I do tweet I don’t get any work done' Blogging is a bit like that and I have woefully disregarded our blog for more than a few...
As a follow up to Jon's post 'Content is King. More than ever' I thought I'd outline the foundations that underpin a content strategy. A content audit Start by formulating some real clarity around existing content within the organisation. There's no escaping it, an audit on some...
It’s that time of year when you tend to look forwards. What will the year bring? How will it compare to last year? Is it going to be a good summer? This time last year I wrote about 10 digital marketing trends to watch out...
This is really good. Thanks to Helge Tenno of Norway. 100 inspirational ideas. A really nice flick through. Enjoy. ...