Strategy and planning is our core business. But it is rarely an easy ride. Something I have pondered about in the past is Why is developing digital strategy is so damn difficult? Having just finished a significant piece of strategy development work I thought it...
Following my recent blog posts about stuff like Agile marketing and ‘give it a go and see what happens’ and Developing a digital marketing strategy in the real world here’s something a bit more random and based on the stuff which rattles around in your...
This is the first in my series of ‘why digital can take so much bloody time’ blogs. Let’s start with email. How hard can it be? Most of us send and receive e-mail every day. But with our very precious customer base at the end...