tourism marketing Tag

I am going to risk over simplifying things. It’s the antidote to over complicating things and, lets admit it, sometimes digital marketing types have a habit of doing that. Digital marketing is really only about two things. Content and distribution. That’s it. We are all in...

22 March, 2012 /

It's January 31st. The year is in full swing. Last chance to post something on what 2012 will bring! So, here goes. It is certainly an interesting time for destination marketing and the national, regional and city Destination Marketing Organisation - the ‘DMO’. We have been...

31 January, 2012 /

We're developing the web strategy for a new DMO (Destination Marketing Organisation) website. We're currently looking at segmentation - building out our current approach to segmentation so we have something more granular that supports the development of specific customer personas. Once we've defined these groups...

17 April, 2011 /

Recently published in it's third edition and available here we wrote the chapter 'The digital challenge'.  The book asks whether tourism places get the reputations they deserve and discusses brand concepts, challenges and topical cases. It tackles how place perceptions are formed, how cities, regions...

15 March, 2011 /

Here are the presentation slides for today's keynote at ENTER 2011 - the international conference on IT in travel and tourism.  Big thanks to the keynote team - Jason Ryan from iCrossing and Tom Hall from Lonely Planet. You can also check out the live recording...

26 January, 2011 /

If you are thinking ‘holiday accommodation where?’ you are probably not alone.  We’ve just launched a small site for one of our clients in Portugal to support the accommodation side of their business.  Built on WordPress it utilises the same custom template and resources their...

20 August, 2010 /

On some level, when a company offers me a form or an e-mail address as a way to get in touch, I feel slightly snubbed. Why so bloody aloof? Why keep me at arm's length? I’m an alright person. My needs are not wholly unreasonable....

06 August, 2010 /

Now more than ever before, in our new world of conversation culture, brands must have a distinct tone of voice to help project a unique point of view. So when it comes to freelance copywriting where do the poor blighters start? Robert Hoberry author of the...

09 July, 2010 /

Visit Wales launched their Proper Holidays campaign this week.  In a previous blog post we suggested that it was important that destination brands have a clear point of view online. Wales certainly has a clear point of view about what holidays should and should not...

19 May, 2010 /

We work across a wide range of sectors – from Dingo Hire Melbourne to Water Resistant Jeans in terms of what people might be searching for on Google. Our smallest client is an activity holiday business is Portugal. Well, actually not so small – the...

08 February, 2010 /
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